Privacy Policy

Information We Collect

When you use our website or contact us, we may collect personal information including your name, email address, phone number, the address of a home you ask us about, and details about your real estate preferences. This information is collected when you submit a contact or partner inquiry, request a property showing or a home valuation, save a search for new-listing emails, sign up for market updates, request our market report, create an account to save homes and searches, or send an enquiry on one of our listing websites (described below).

Where you came from. On your first visit, the site stores a small cookie for 90 days. It records the page that referred you, any campaign tags in the link you followed (which website, ad or newsletter the link came from), whether that link carried a Google, Microsoft or Facebook click identifier (only that it did, not the identifier itself), and the page you landed on. If you later submit a form or create an account, this is attached to your contact in our CRM so we know which website, search or ad brought you to us. If you never submit anything, it is never stored anywhere but your browser.

Our home-value request page also sends, with its form, the tags on the link that brought you on that visit: the campaign and, when an ad passes them, the search keyword and which ad it was, along with whether a Google, Microsoft or Facebook click identifier was present (again, only that it was). They go with your request to our team and CRM, like the rest of it.

What you looked at. Your browser also keeps a short list of the pages on this site you have opened in the last 90 days (at most the newest 60), when you opened them, how many separate visits you have made, and where your current visit came from. Search filters are kept for our home-search pages only; other pages are kept without anything after the address, and account, team, client and report pages are never kept at all. Nothing in this list is sent anywhere while you browse, with two exceptions. To show the homes you recently viewed (on our home page, home-search pages and listing pages), your browser sends the MLS numbers of up to 12 of the homes in it to our website, which looks up their current price and status and keeps no record of which homes you viewed; our saved-homes page does the same with up to 12 of the homes you have saved, and keeps no record of which homes those are either. And to show your last search on our home page, your browser sends that one search (the area and filters you chose, and when you last looked at it) to our website, which counts the homes that have come on the market since and keeps no record of the search. When you submit one of our forms or create an account, a summary of it goes with your inquiry — for example, the homes you viewed, the areas and searches you browsed and how often you have visited — so the agent who calls you back knows what you are interested in. If your browser sends the Global Privacy Control signal, the list is not kept and nothing of the kind is sent. You can clear it at any time by clearing this site's data in your browser.

Back to your search. While you browse our search results, the browser tab you are using remembers the page of results you are on: its address and the homes on it, in the order shown. That is how a listing you open from it can offer “back to results” and “next”. It is kept in that tab only, replaced by the next page of results you look at, forgotten when you close the tab, and never sent to us.

Your approximate location and device. When you submit a form or create an account, we also note the city, region and country your internet connection appears to come from (worked out by Cloudflare from your IP address, not from your device's location) and the kind of device and browser you are using (for example “iPhone, Safari”). These go with your inquiry to our team and CRM. We do not store your IP address with it.

Enquiries from our listing websites. Some of the homes we list have their own website, at an address ending in .tucsonexperts.com, with an enquiry form. What you send there — your name, email address, phone number if you give it, your message and the home it is about — is kept by that site and by our own lead system, Hearth, and passed to this website, which emails it to our team, files it in our CRM and emails you a confirmation. That form does not ask for consent to texts, so a phone number given there goes into the CRM only within the note of your enquiry, for a call back, and never as a number our CRM can text. If an enquiry cannot be delivered, a backup copy is kept, as described under Data Retention.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide real estate services
• Send property listings that match your criteria
• Provide market reports and neighborhood insights
• Schedule property showings and consultations
• Improve our website and services
• Comply with legal obligations

Accounts and Saved Homes

You can create an account to keep the homes and searches you like. There is no password: you give us an email address (and, to create an account, your first name), we send you a sign-in link, and opening that link is how we know the address is yours. We do not store passwords of any kind.

Saving homes without an account. You do not need an account to save a home. Until you create one, the homes you save stay in your browser, on that device, and we have no copy of them. When you create an account or sign in, the homes saved in that browser go with it and are added to your account.

What we store. Your email address; your first name; your phone number if you give it to us, and when you agreed to be contacted by phone and text; the MLS number of each home you save, with its last known list price and status so we can tell you when either changes; the MLS numbers of the new listings we have already emailed you as like the homes you saved, so we never suggest the same one twice; the searches you save, their criteria and how often you want their emails; the listings you open while signed in (once per home per day, with its address and its asking price while it is on the market); when you signed in and when you last signed out; which site, search or ad brought you here; and the summary of what you had looked at before you created the account (described above).

Where. These records are held by Vercel, our hosting provider, on servers in the United States.

Why. To show you your saved homes, to send the emails you asked for, and so that one of our agents can follow up with you. Once you open your first sign-in link, your account also becomes a contact in our CRM, as any other form on this site does; an address nobody has confirmed never becomes one. Your phone number goes to the CRM only if you ticked the box agreeing to be contacted by phone and text; a number you change later on your account page stays on your account and is not sent to the CRM.

Your activity, for our agents. If you have an account, once a day we add one note to your contact in our CRM, titled “Website activity”, summarizing what you did on the site since the last note: the homes you opened and saved (by address, with the price range of the homes you opened) or removed, the searches you saved, and that you signed in. There is no note on a day with nothing new. The same summary of the previous day appears in the morning email our agents receive, so the right person can follow up.

Cookies and your browser. Signing in sets three cookies: one keeps you signed in for 90 days; one only tells the site that someone is signed in and holds nothing else; and one holds a code made from your account — not your email address, and it cannot be turned back into it — which Google Analytics uses to count you as one visitor across the devices you sign in on. That last one lasts as long as your sign-in and is removed when you sign out or delete your account. The first time you sign in, another cookie notes only how the account was made (by a sign-in link or a saved search) until the next page you open counts the new account in our analytics; it is then deleted, and lasts a day at most. Signing out ends your session on every device, not only the one you are using. Your browser also keeps its own copy of your saved homes on that device, so a heart works the moment you tap it.

Emails. If you save homes, we email you at most once a morning: when a saved home changes price or status or gets an open house, and when new listings like the homes you saved come on the market (the same area and kind of home, a similar size and price). You can turn either off on your account page. Every listing alert has a link to stop them, which works immediately, without signing in, and stops both. If you save a search, we email you when new homes match it: at most once a day, or once a week if you choose that on your account page or from a link in the email. You can change a saved search's criteria on your account page, and every one of those emails has its own link to stop them. Sign-in emails are only ever sent when you ask for one.

Accounts never confirmed. If a sign-in link is never opened, the account behind it — the email address and anything sent with it — is deleted automatically once 30 days have passed since it was created and since the last sign-in link was requested. A saved search whose confirmation email is never clicked is likewise deleted after 30 days.

Deleting your account. There is a delete button on your account page. It removes your account, your saved homes and your saved searches straight away and for good. Our CRM record of a conversation we have already had stays with the team; email us and we will remove that too.

Pages and Reports We Send You

Client pages. An agent can put together a page of homes for you and send you its link. That page stores its title, your name and any note the agent added, the homes on it, the email address it was sent to, the likes, passes and comments you leave on it, and how many times it has been opened.

Seller reports. If we list your home, your agent can send you a report on how it is doing. It stores your name and email address, the home's address, your agent's note, when it was sent, and how many times it has been opened. It shows how many people viewed your listing on this site and asked to see it.

Both are kept privately in Vercel Blob storage, open only to someone with the link, and hidden from search engines. They are not deleted automatically: they stay until your agent deletes them, and we will delete yours whenever you ask.

How listing views are counted. When you open one of our own listings, your browser tells us once per day so the seller can see how many people looked. Nothing about who you are is kept: the count is a number per listing per day. To stop one connection from counting more than three times a day, a view may be filed under a short one-way code made from your network address and the date — never the address itself; those entries are folded into the daily totals and deleted every day, and the totals are kept for about 400 days. Your browser keeps a list of the listings it has opened today, so that it reports each one once; the list is replaced every day.

Cookies & Analytics

Our website uses cookies and similar technologies to enhance your browsing experience and analyze site traffic. These may include essential cookies for site functionality, the account cookies described above, the cookie that remembers how you first found us (also described above), and analytics cookies to understand how visitors interact with our site. When we advertise, we may also use advertising tags from Google (Google Ads) and Meta (the Meta Pixel, for Facebook and Instagram) to measure whether our ads lead to inquiries and to show our ads to people who have visited this site. These tags record page visits and form submissions — never the contents of a form. You can control cookie preferences through your browser settings, opt out of personalized Google ads at adssettings.google.com, and manage Meta ad preferences in your Facebook or Instagram settings.

How visitors use our pages. We use Microsoft Clarity to see how people use our public pages: where they tap and click, how far they scroll, and where a page is confusing or a button does not work. It records mouse movements, taps, clicks and scrolling together with what the page showed, the page address, and the kind of browser and device; Microsoft also sees your IP address, from which it works out your approximate location. Anything you type, and every form you can type into, is hidden in your browser before anything is sent, so Clarity never receives what you enter. We label a visit with what was done on the site, so we can find the visits that matter: which kind of page it was, that a home was saved or a showing or valuation was asked for, and the MLS number of a listing that was viewed. A label is never anything you typed, searched for or chose as a price. Google Analytics also keeps a link to the visit's Clarity recording, so we can watch the visit behind a figure there. If you send us a form during a visit Clarity records, the form and that visit share a random reference (it names no one), so the agent who answers can find that visit's recording. It is never used on account, team, client, report or review pages, not at all if your browser sends the Global Privacy Control signal, and not for our own team. Clarity stores a random ID in your browser for up to a year, and another for up to a day that ties one visit's pages together; Microsoft may also set its own cookies, which it describes in its privacy statement (privacy.microsoft.com). We use what Clarity shows us only to improve this website.

Which inquiries become clients. When you send us a contact, home-valuation, showing or saved-search form, the email our team receives about it carries the random ID Google Analytics gave your browser and when your visit started, and nothing else of that kind. If your inquiry later turns into a real conversation or a sale, a team member can tell Google Analytics so. That message holds only the browser ID and visit time, which form you used, whether you became a qualified prospect or a client, and for a sale an amount if we enter one — never your name, email, phone, address or message. It lets us see which parts of this website lead to clients. Nothing of this is done if your browser sends the Global Privacy Control signal, and we keep only a note that it was sent, with nothing in it about you.

Maps. Listing pages with a known location, and our contact page, show a Google map. It is loaded from Google only when you scroll near it, or press “Show map”; until then nothing is sent to Google for it. Once it loads, Google receives your IP address, information about your browser and device, the address of our website, and how you use the map (zooming, panning, opening it in Google Maps), and may set or read its own cookies. Google handles that information under its own privacy policy (policies.google.com/privacy).

Information Sharing & Third-Party Processors

We do not sell your personal information to third parties. We share your information with the following service providers who assist us in operating our website and conducting business:

• Vercel — website hosting; Vercel Web Analytics and Speed Insights (cookieless visit and performance measurement); and Vercel Blob storage for account records, saved homes and searches, client pages, seller reports, listing view counts, and a backup copy of a form submission if it cannot be delivered by email or to our CRM (or was held back by our spam filter)
• Cloudflare — the network our website is served through; it also works out the approximate city, region and country of a visitor from their IP address, which we note with a form submission (described above)
• Google — Google Analytics 4 for site traffic, Google Ads when we are advertising, and Google Maps for the map on listing pages and our contact page (described under Cookies & Analytics)
• Meta — the Meta Pixel (Facebook and Instagram), when we are advertising
• Microsoft — Microsoft Clarity, to see how visitors use our public pages (described under Cookies & Analytics)
• Resend — email delivery for form submissions, sign-in links and notifications
• BoldTrail (kvCORE) — customer relationship management (CRM) for lead tracking and follow-up
• Calendly — appointment scheduling, on pages where we show a booking calendar

These providers are contractually obligated to protect your information and may only use it to perform services on our behalf. We may also disclose information when required by law or to protect our rights.

When you request a home valuation, the property address you enter — the address only, never your name or contact details — is sent to the U.S. Census Bureau's public geocoding service to find the home on a map for the instant estimate.

Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Withdraw consent where applicable

Data Retention

Personal information submitted through our forms is retained in our CRM system for up to 24 months from the date of last interaction. Email subscription data is retained until you unsubscribe. You may request earlier deletion at any time by contacting us.

• Accounts never confirmed: deleted automatically 30 days after they were created, once no sign-in link has been requested for 30 days
• Saved searches never confirmed: deleted automatically after 30 days
• Your account, saved homes and saved searches: until you delete them, which takes effect immediately
• Client pages and seller reports: until your agent deletes them, or you ask us to
• A backup copy of a form submission (on this site or one of our listing websites) that could not be delivered by email or to our CRM, or that reached our email but not our CRM: kept privately so your inquiry is not lost, with no automatic expiry — it stays until a team member removes it, and we will remove it sooner if you ask
• A form submission our spam filter held back: kept privately for 30 days, so a real inquiry caught by mistake can still be answered, then deleted automatically
• The list of pages you looked at: in your browser only, for up to 90 days; the summary sent with a form stays with your inquiry like the rest of it
• Homes you save without an account: in your browser only, until you remove them or clear this site's data in your browser
• Microsoft Clarity's IDs: in your browser, up to a year (the one that ties a visit together, a day); Microsoft keeps the recordings under its own retention terms
• The note that a lead's outcome was sent to Google Analytics: kept with nothing in it about you
• Listing view counts: daily totals with nothing about who viewed, for about 400 days

Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Consent: Every form that sends your phone number to our CRM asks you to check a box agreeing that Tucson Experts at eXp Realty, LLC and its agents may contact you by calls, texts and email about real estate services — the contact and partner inquiry forms, showing requests, home valuations, saved-search alerts, and the “Save this home” sign-up. On the account sign-in page the phone number is optional, and the box is needed only if you give one. The newsletter and market-report forms ask only for your name and email. Texts may be sent using automated technology; message frequency varies, and message and data rates may apply. Reply STOP to any text to stop our texts, or HELP for help. Consent is not a condition of purchase, and you can withdraw it at any time by telling us; replying STOP withdraws it for texts
• Legitimate interest: To respond to your inquiries and provide the real estate services you requested
• Legal obligation: Where required by applicable law

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of your personal information. We do not sell personal information. To exercise your rights, contact us at info@tucsonexperts.com.

Applicable Law

This privacy policy is primarily governed by the laws of the State of Arizona. As a real estate team with eXp Realty, LLC, operating in Arizona, we comply with all applicable state and federal privacy regulations, including the Arizona Consumer Fraud Act. Where applicable, we also comply with the California Consumer Privacy Act (CCPA) and the EU General Data Protection Regulation (GDPR) for users in those jurisdictions.

Contact Us

If you have questions about this privacy policy or wish to exercise your rights, please contact us at info@tucsonexperts.com or call (520) 241-4692.